Implementation Plan: Part 1 

    During Unit IV, VI, and VIII, you will be working on an  implementation plan for a business. The components within these three  units combined will create this plan.    

    Please take a look at the 30 case studies located in your textbook  on pages 370–625. There are multiple corporations that provide a large  array of services and products. Please select one of these 30  organizations that interests you. You will use this company for the Unit  VI and Unit VIII assignments, as well.    

    For Part 1, describe the company that you selected, the  products/services they offer, and the history of the company. Next,  analyze the company’s strategy, mission, and organizational structure.  In your analysis, include the information below.    

  • What does the strategy, mission, and organizational structure say about the company?
  • What are the positive aspects of the strategy, mission, and organizational structure?
  • What are the company’s short-term and long-term goals?
  • What are ways to improve the strategy, mission, and organizational structure?

    Much of the information you will need to complete this segment can  be found in the case study in the textbook. However, you are welcome to  conduct further outside research as needed. Some details, such as the  short-term and long-term goals, may not be explicitly stated. Please use  your best judgement and analytical skills to determine that  information.    

Explanation & Answer length: 2 pages

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