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BE425 Coursework Brief (2020-2021) Research Plan (40%) – 1500 words In preparation for Capstone projects in your final year, and in order to meet the relevant Learning Outcomes for this module (please see Module Guide), this assignment is designed to help you develop the skills involved in planning and designing small-scale research projects in Management and/or Marketing. With this in mind, the assignment requires you to work through the following process: • • • • • • Choosing a topic Searching and reviewing literature Critically evaluating published research Identifying a research question and objective(s) Selecting a suitable case study for data collection and analysis Identifying any practical, ethical or legal issues in your research For this assignment, you must write a 1,500 word Research Plan focusing on ONE of
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