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Building Place Brands: There’s Nothing Like Australia Case Author: Breda McCarthy Online Pub Date: March 06, 2016 | Original Pub. Date: 2016 Subject: Brand Management & Strategy, Tourism, Events & Hospitality Marketing Level: Basic | Type: Indirect case | Length: 3582 words Copyright: © Breda McCarthy 2016 Organization: Tourism Australia | Organization size: Medium Region: Australia, New Zealand | State: Industry: Travel agency, tour operator, reservation service and related activities Originally Published in: Publisher: SAGE Publications Ltd DOI: http://dx.doi.org/10.4135/9781473947597 | Online ISBN: 9781473947597 © Breda McCarthy 2016 This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles.

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