The success of any business largely depends on the strategies employed by the business owners to ensure customers feel part and parcel of the Organization. First and foremost, the business must develop a retention programme. First and foremost, the business must invest in their employees. They should be well rewarded in order to provide extra ordinary customer service. Doing this will ensure that employees provide extraordinary customer services to the customers (Oumlil, 2015, p. 222). The customers should also be listened to on how they would wish things to be done. This will ensure that the business provides products and services that meet the expectations of the customers.  Customers could also be engaged by inviting them to the functions of the business. In these forums, they will be able to provide their honest feedback.  

Customer orientation is a marketing philosophy that alludes that all the strategies of a business should majorly focus on the various needs of the customers. This philosophy aims at ensuring that a business achieves sustainable growth which is driven by positive customer experience (Jeong, 2014, p. 36). In this business, it will be imperative to factor in the concept.  One of the factors is the ability to create an enabling environment for the customers to come with their pets to the shop. This will ensure that the shop becomes multifunctional. Such that instead of the customer having to take the pets to pet stores, the same services can be offered under one building. Secondly, the health and hygiene factors should also be considered given the fact that pets will be coming in order to ensure that no diseases are transmitted to human beings.

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