Case Report Assignment Instructions and Rubric

At some point in your career your boss may ask you to provide them with an analysis of another company, such as a vendor, a customer, or a competitor. These case assignments, as well as the term project, are not only designed to help you understand and apply what you have learned in your reading and lectures, they are also intended to help you organize your analysis in a way that you can use in the future.

A case analysis consists of the answers to four key questions:

What are the biggest problems facing the company? Have they changed since the case was written? How are these problems affecting the company’s performance, and what do you believe the long-term impact of these problems will be if they are left unaddressed? (4 points)

Why do you think so? Explain your reasoning in designating the key problems, including any methods of analysis you employed. These can include any method with which you are familiar (including those from other classes or other disciplines) except the SWOT analysis. (4 points)

What do you believe the company should do about their problem? What steps or measures would you recommend? Have they taken steps to improve since the case was written? Are those measures working, or can you suggest improvements? (4 points)

What do you expect will happen if the company acts on your recommendations? How will your recommendations resolve their problems, and what specifically will they gain by taking your advice?
(5 points)

Case Assignment Format:  Cases will be in memo format. You can use paragraphs or bullet points as you see fit. Charts, graphs, pictures and other exhibits are not required, but the written report should conform to the following standards: (4 points)

•    500 words minimum – excluding the To/From (Name), Date, and Re (title) of your memo.
•    Single spaced
•    11 point Times New Roman font
•    One-inch margins all the way around

Length: Points will be deducted for papers that do not fully explain your answers. Papers of longer than 500 words will be accepted, but no points will be awarded for material that does not address the assignment.

Writing Quality: As you would for your boss, assignments will be of professional quality; e.g. free of spelling errors, incorrect grammar, and colloquial language. Points will not be deducted for style, diction. Remember that Wikipedia is not considered a reliable source of information in this class.

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