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Assessment Components In your own words, Please select and observe any successful small/medium business in your area. The observation must be at least 30 minutes. Based on your observation, prepare a presentation that will address the following: 1. Identify the business name, location, and hours and days of operation. 2. Describe the business products and/or services (2) a. Type of product/ service b. The need it serves c. Attributes of product/ service. 3. Identify its customer (Segment/s characteristics) (2) a. Information about customers must be thoroughly and clearly reported 4. Why do you think that customers buy their product and/or service from this company (strength)? (2) 5. Does the business have a competitive advantage? Identify two competitors and describe how this business differentiates itself from them. (2) 6. What threat may

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