Question Description

I’m studying for my class and need an explanation.

Buyer Behaviors

Choose TWO of the following websites. Which component(s) of attitude is the site designed to affect: cognitive, affective and/or conative? You may determine that a combination of the components is used with one that dominates the overall tone of the messaging/visuals. Explain your reasoning.

Chevrolet Malibu: http://www.chevrolet.com/cars/malibu-mid-size-car (Links to an external site.)Links to an external site.

IKEA: http://www.ikea.com/us/en/ (Links to an external site.)Links to an external site.

Patagonia: http://www.patagonia.com/home/ (Links to an external site.)Links to an external site.

Oscar Mayer: http://www.oscarmayer.com/ (Links to an external site.)Links to an external site.

Reminder: A grading rubric is used to determine key requirements. You must review the rubric before completing the post to ensure you address all key areas/requirements. In addition, a post without a substantive peer reply will automatically incur a 10-point deduction.

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