Students are requested to read the opening case of chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation (Page Number-197-200) of e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 300-500 words each.

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1. What industry conditions led to the revolution in audio distribution described above? Which stakeholders stand to benefit most (or least) from this revolution? 

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2. Why did the music stores created by the record labels fail to attract many subscribers? What, if anything, should the record labels have done differently? 

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3. What factors led iTunes to be successful? 

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4. How do you think a move away from owning music led to record-setting music revenues? 

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MGT325: Management of Technology Assignment Course Name: Management of Technology Student’s Name: Course Code: MGT-325 Student’s ID Number: Semester: II CRN: Academic Year: 2020-2021 For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from student

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