A Case Analysis of Uber

Uber is a ride-sharing service started in 2009. If you are not familiar with Uber, you can learn more about the services it provides at Uber.com.

Construct an eight-page analysis of Uber using the following criteria.

  • Analyze the market before Uber’s entry. Describe the inefficiency Uber exploited.
  • Explain Uber’s surge pricing in the context of shifts in supply and demand.
  • Evaluate Uber’s surge pricing in the context of price discrimination.
  • Apply the concepts of economies of scale and economies of scope to Uber’s business model.
  • Apply the concepts of game theory to Uber’s market.
  • Assess Uber’s potential for international expansion and potential trade policy issues.
  • Explain the incentive pay model Uber uses and how it affects the principal-agent problem.
  • Discuss any asymmetric information issues with Uber’s business model.

Explanation & Answer length: 8 Pages

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