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Saudi Electronic University College of Administrative and Financial Sciences ECOM421 – E-Business Strategies & Business Models Assignment 2 Part One (Group Project Assignment) 14 Marks Submission deadline: 20th March 2021 (End of Week-9) Question You are about to graduate from SEU. You are unemployed, and not interested in joining a traditional 8 am -5pm job. You think that you are an inquisitive person that is willing to take things into your own hands and start your own business. Starting your own business will help you make money, explore your creativity, and innovation. Considering the following mentioned eight project requirements, prepare a Group Project Report and submit. Please note that in each group, there will be up to three members (Not more than three members in a group) and you are suggested to follow the general instructions mentioned in the end of this assignment. 1- What is the business you are interested in? (i.e., Restaurant, Supermarket, Pet store, Barbershop, E-Commerce firm, Gym, Auto Service Center, Sports Outlet etc.). Give a suitable name to your upcoming business and give a brief description about your business type, where it will be located, and why you chose this business? -2 mark 2- How will you do the Customer segmentation for your upcoming business? Which type of customers will be among your target segments? -2 marks 3- What is unique about your business value propositions and why does these customers prefer your offerings to their current alternatives? -1 mark 4- How does your business earn revenue? Which revenue stream will you opt and why? -2 marks 5- How does the customer interact with your business through the sales process and product lifecycle? -1 mark 6- How will you build good relationship with your customers?-1 mark 7- How will you raise awareness about your business’s products and services over Social Networking Sites? Discuss your business strategy for promoting your business. -2 marks 8- Design a Business Canvas Model for your upcoming business.-1 mark 9- I am an investor who is ready to invest money in your upcoming business. Write a Sales Pitch in up to 100 words to attract me for doing investment in your upcoming business.-2 marks Assignment Guidelines (use this as a checklist before your submission) S. No. 1 2 3 4 5 6 7 • • • 8 General Instructions Plagiarism is a serious offence. Any kind of plagiarism will result in a mark of 0. Say No to Plagiarism. There should be no any plagiarism. Do not copy your answers neither from other students’ answer nor from internet. Please remember, “Plagiarism is Injurious to Good Grades.” Include the cover page with all information required. The use of In-text citations in case of using others’ work. Ensure that you follow the APA style in your project and references. Your project report length should be between 1500 to 2000 words in total. Proofread your work for spelling, grammar and punctuation. Your file should be saved as Word doc (No submission in PDF format) Example: Your Group Number_ECOM421_Assignment Number .doc Formatting style elements Use 1.5 line spacing with adjusting to all paragraphs (alignment). Use the footer function to insert the page number. Use black color for your answers. As per the marking policy available on your blackboard, a deduction of 20% will be applied if the structure of the assignment is poor, if the word count is not correct, or if the assignment has multiple spelling, grammar, or punctuation issues. “Good Luck” Saudi Electronic University College of Administrative and Financial Sciences ECOM421 – E-Business Strategies & Business Models Assignment 2 Part Two (Group Presentation) 06 Marks Submission deadline: 31st March 2021 (End of Week-11) Question Make a power-point presentation of your Group Project Assignment mentioning all the contents and present in a group. There must be a minimum of 10 slides in your presentation with a good background design, readable font size, and style having appropriate color. The presentation must have the following format: First slide: Group members name and Student Id Second slide: Brief descriptions of Your Upcoming Business Third slide: Customer segmentation for your upcoming business Fourth slide: About your business Value propositions Fifth slide: Your Business Revenue stream Sixth slide: Customers interaction with your business Seventh slide: Ways to build good relationship with your customers Eighth slide: Your business strategy Ninth slide: Business Canvas Model Tenth slide: Sales pitch to attract Investor for doing investment in your upcoming business. Rubric for Grading Presentation Slides organization and clarity Developing (1) Standard (2) Exemplary (3) Bad font choice and colors (unclear). Too much text in slides Nervous, monotone voice. Not clear Good choice of colors. Enough text in slides Good choice of colors. Sufficient text in slides /1 Demonstrate quick recovery from minor mistakes. Voice projection is satisfactory varied in volume and inflection Hurriedly finished on time Relaxed, self-confident. Show natural body movements that develop enthusiasm and affects audience positivity. Voice projection fluctuates in volume and inflection and sustains interest. Finishes within the prescribed time /1 Delivery Time management Total Did not finish on time Score /1 /3 Note: Your Group Presentation will start from 4th April 2021 (Start of Week 12) as per group order. Please note that there are 06 marks for this assignment 3 marks for submission of ppt. over Blackboard and 3 marks for Online Group presentation. If any group member is absent during presentation, the whole group will lose 1 mark.
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