Paper instructions

Brand analysis (15 points) (use key terms from course) »3 Recommendations (25 points) (be sure to set recommendations up with strategy as discussed on previous slides. Be sure to include pros and cons, and be sure that recommendations are logical given content of paper. Need substantiation!) »Charts, Figures, Graphs (10 points) (remember you must have 5, 3 of which must be original. Be sure to include in the paper, not appendix. Include citations, labels and titles)

»Overall Paper quality (15 points) (grammar, spelling, sentence structure, use of headings, spacing, page numbering, clarity, flow, proper citations, consistency across sections, overall “look” of submission)

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