1-Describe the difference between transactional and analytical information and determine which types Spotlight used to identify its 10 tribes?2- Explain the importance of high-quality information for political microtargeting?3- review the five common characteristics of high-quality information, and rand them in order of importance for political microtargeting?4- in terms of political microtargeting, explain the following sentence: it is never possible to have all of the information required to make a 100 percent accurate prediction?5- Do you agree that political microtargeting signals the dehumanization of politics?

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