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Discovering Consumer Insights (5MARK020W) Individual Coursework (CW2) Formative Guidance and Reflective Document This will be handed in as an appendix as your reflective report. It is worth 5% of your total marks This form must be completed and brought to each seminar Week 9 The Company/Brand Details NAME OF COMPANY/BRAND: JUSTIFY CHOICE (WHY?) INDUSTRY: CONTEXT (UK LOCATION, HISTORY, FORMATION, SIZE, MARKET SHARE, PRODUCTS): SUSTAINABLE STATEMENT OR GOALS: LINKS WITH UN’S 17 SDGs: TIMELINE: print and be prepared to share with class REFERENCES: (attach in correct format) REFLECTIONS: Foreseen & Reflective problems Overcoming problems What have you learned? Student Number: Seminar 1 Discovering Consumer Insights (5MARK020W) Individual Coursework (CW2) Formative Guidance and Reflective Document Week 10 SEGMENT & PROFILES

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