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Part 2, around (1000) words: Due week 10. on 11/12/2021. (Refer to the Textbook Chapters 4, 5 & 6)

1.Devise a digital marketing strategy for your campaign. (refer to figure 4.5, page 147 or ch4, slide 9)

a.Where are you now? (situation analysis)

b.Where do you want to be? (business objectives)

c.How are you going to get there? (strategy)

d.How exactly do you get there? (tactics)

e.Who does what and when? (actions)

f.How do you monitor performance? (control)

2.Summaries the marketing mix best suitable for your campaign. (refer to ch5)

a.Product variables

b.Price variables

c.Place variables

d.Promotion variables

e.Process variables

3.How can you implement relationship marketing for your campaign. (refer to ch6)

a.Could you create a virtual community? And how does it help the relationship marketing.

b.Could you use digital media to support customers’ advocacy? And how?

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