Read through the Case Study entitled “Highline Financial Services, Ltd.” (attached) in Chapter 3 of your textbook. Examine the historical trends this company has experienced for the three products (A, B, C) discussed over the 2 years shown.
Address the following requirements:
- Prepare demand forecasts for the next four quarters for all three products, describe the forecasting method you chose and explain why that forecasting method is best suited to the scenario.
- Explain why you did, or did not, choose the same forecasting method for each product.
- What are the benefits of using a formalized approach to forecasting these products?
Explanation & Answer length: 4 pages1 attachmentsSlide 1 of 1
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CASE HIGHLINE FINANCIAL SERVICES, LTD. Highline Financial Services provides three categories of service to its clients. Managing partner Freddie Mack is getting ready to pre- pare financial and personnel hiring (or layoff) plans for the coming year. He is a bit perplexed by the following printout he obtained, which seems to show oscillating demand for the three categories of services over the past eight quarters: or promotion, and competition doesn’t change, predict demand for the services the company offers for the next four quarters. Note that there are not enough data to develop seasonal rela- tives. Nonetheless, you should be able to make reasonably good, approximate intuitive estimates of demand.
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