You will need to read the following pages in the document I attached below named “Baidu Case Brief”. After you read the pages, you will need to write a 2 page(single space) case study, following the rubric that I also have attached below as pictures. I also attached a document called “Case Brief Guide” to use as a reference to type the case study. Please follow the rubric and the case brief guide to write the case brief. This is a big assignment so please do the best you can. If you can help me achieve a good grade, I will tip well. Thank you :)5 attachmentsSlide 1 of 5

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Case Introduction In the second quarter of 2016 ended July, Baidu, Inc. (Baidu), the leading Chinese language Internet search engine, reported a 34% fall in its quarterly net income— its biggest quarterly decline since going public in August 2005. The company’s net income fell to RMB 2.41 billion (US$362 million) in the quarter from RMB 3.66 billion a year earlier. The poor performance of the company was attributed to curbs on online advertising in China following the death of a 21-year-old Chinese student in April 2016 who had tried an experimental cancer therapy advertised on Baidu’s website. “The challenges Baidu faced in the second quarter served as a healthy reminder to stay focused on the key drivers of

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