For this assignment, we will focus on General Mills, a multinational food manufacturing company: http://www.generalmills.com. As you research General Mills, you may want to compare and contrast that company with the other food service retailers – such as Kraft Foods, Nestle, Tyson Foods, ConAgra, and Kellogg.

Assignment:

Using the Grand Strategy Selection Matrix, or GSSM (the GSSM can easily be found via a Google search), decide which one of the four quadrants General Mills fits best within? Defend your decision!

Note: Reflect on the above—and analyze critically though you will want to consult the library, some websites, and other resources. Cite your sources, and do not copy-and-paste material directly from those resources. Use direct quotations sparingly, if at all. I’ll add the ‘resources to cite’ separately. Minimum 500 words.

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