roposition of Policy ~ Monroe’s Motivated Sequence Formal Outline General Purpose: To persuade

Specific Purpose: By the end of my speech the audience will (what do you want us to do?)

Proposition of fact, value, or policy: (This is where you state that something should be done)

Organizational Form: MONROE’S MOTIVATED SEQUENCE


INTRODUCTION
I. ATTENTION GETTER (startling statistic, interesting fact, rhetorical question, quotation, etc)
II. Audience Adaptation (How are we connected?)
III. Establish your credibility on the topic (personal experience or interest with topic, cite source)
IV. Clearly state proposition (Monroe’s Motivated Sequence only)
V. Preview main points (Topics in the speech body)

Transition Statement
BODY

I. NEED (Here’s where you establish that a need for a change or a problem that exists.)
A. Subpoint or supporting material
B. Subpoint or supporting material

  1. Sub-subpoint or supporting material
  2. Sub-subpoint or supporting material
    C. Refutation of counterpoints
    Transition Statement

II. SATISFACTION (Here’s where you satisfy the need by presenting a solution to the problem)
C. Subpoint or supporting material
D. Subpoint or supporting material
E. Subpoint or supporting material
F. Refutation of counterpoints

Transition Statement

III. VISUALIZATION (Here’s where you create a picture in the mind of the audience of what life
would be like with this solution in place)
G. Subpoint or supporting material

  1. Sub-subpoint or supporting material
  2. Sub-subpoint or supporting material
    H. Subpoint or supporting material

CONCLUSION
I. Signal Close of the Speech
I. ACTION (Here’s where you appeal to the audience to do something to help affect a
solution to the problem)
II. Restate your proposition
IV. Memorable ending (circular conclusion, final appeal-what this can mean for all of us)

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