Last week you designed your concept. Issues such as theme, location, menu, demographics, pricing, etc should all have been included. This week using your concept as the basis of moving forward, you will build a marketing strategy to drive guests to your operation.

Write a 1-3 page, double spaced, no heading paper. Be sure to include your target demographic and how you will get them to actually come to your place. List at least 3 strategies to develop your marketing plan. Strategies include, social media, print, TV, guerilla marketing techniques, promotions, advertising, community involvement or any other strategy you can think of to move guests to your operation.

Rubric

Essay Paper Grading Rubric Sample (3)

CriteriaRatingsPts
This criterion is linked to a Learning OutcomeOverall Impression12.5 to >10.5 ptsExcellentAuthor directly addresses the main question or issue, and adds new insight to the subject not provided in lectures, readings, or class discussions. The author has retained nearly all of the knowledge presented in class. He/She is able to synthesize this knowledge in new ways and relate to material not covered in the course.10.5 to >8.5 ptsProficientAuthor competently addresses main question or issue, but does not add much new insight into the subject. That said, it is clear that the author has learned a great deal in class and is able to communicate this knowledge to others.8.5 to >6.5 ptsLimitedAuthor attempts to address the main question or issue, but fails. The author has retained some information from the course, but does not fully understand its meaning or context and cannot clearly convey it to others.6.5 to >0 ptsPoorEssay does NOT address the main question or issue, and it is obvious that the author has not retained any information from the course.12.5 pts
This criterion is linked to a Learning OutcomeArgument12.5 to >10.5 ptsExcellentEssay contains a clear argument—i.e., lets the reader know exactly what the author is trying to communicate.10.5 to >8.5 ptsProficientAn argument is present, but reader must reconstruct it from the text.8.5 to >6.5 ptsLimitedAuthor attempts, but fails, to make an argument (e.g., starts with a rhetorical question/statement or anecdote that is never put into context).6.5 to >0 ptsPoorNo attempt is made to articulate an argument.12.5 pts
This criterion is linked to a Learning OutcomeEvidence12.5 to >10.5 ptsExcellentProvides compelling and accurate evidence that convinces reader to accept main argument. The importance/relevance of all pieces of evidence is clearly stated. There are no gaps in reasoning—i.e., the reader does not need to assume anything or do additional research to accept main argument.10.5 to >8.5 ptsProficientProvides necessary evidence to convince reader of most aspects of the main argument but not all. The importance/ relevance of some evidence presented may not be totally clear. Reader must make a few mental leaps or do some additional research to fully accept all aspects of main argument.8.5 to >6.5 ptsLimitedNot enough evidence is provided to support the author’s argument, or evidence is incomplete, incorrect, or oversimplified. Information from lectures and readings is not effectively used.6.5 to >0 ptsPoorEither no evidence is provided, or there are numerous factual mistakes, omissions or oversimplifications. There is little or no mention of information from lectures and readings.12.5 pts
This criterion is linked to a Learning OutcomeCounter-Evidence12.5 to >10.5 ptsExcellentThe author considers the evidence, or alternate interpretations of evidence, that could be used to refute or weaken his/her argument, and thoughtfully responds to it.10.5 to >8.5 ptsProficientAuthor acknowledges that counter-evidence or alternative interpretations exists, and lists them fully, but does not effectively explain to readers why his/her argument still stands.8.5 to >6.5 ptsLimitedAuthor acknowledges some of the most obvious counter-evidence and alternative explanations, but is not comprehensive in this task. There is little or no attempt made to respond to them.6.5 to >0 ptsPoorNo acknowledgement of counter-evidence or alternative interpretations.12.5 pts
This criterion is linked to a Learning OutcomeSources12.5 to >10.5 ptsExcellentEvidence is used from a wide range of sources, including lectures and course readings. When required, the author also consults scholarly books, websites, journal articles, etc. not explicitly discussed in class.10.5 to >8.5 ptsProficientEvidence is used from many sources, but the author relies heavily on a more limited set of sources. Some effort is made to go beyond material presented in class when required, but not much. If outside sources are used, they are primarily non-scholarly (i.e., intended for a general audience) and/or web-based.8.5 to >6.5 ptsLimitedUses only a few of the sources provided in class, or does not go beyond what has been provided by professor when required to do additional research.6.5 to >0 ptsPoorDoes not use sources, only minimally uses sources provided by instructor, or relies exclusively on non-scholarly outside sources.12.5 pts
This criterion is linked to a Learning OutcomeCitations12.5 to >10.5 ptsExcellentAll evidence is properly cited in footnotes or endnotes.10.5 to >8.5 ptsProficientAll evidence is cited in footnotes or endnotes, but there are some minor problems with completeness or format of some citations.8.5 to >6.5 ptsLimitedSome pieces are unreferenced or inaccurately referenced, and there are problems with completeness and format of citations.6.5 to >0 ptsPoorNo attempt is made to cite evidence.12.5 pts
This criterion is linked to a Learning OutcomeOrganization12.5 to >10.5 ptsExcellentEssay contains an intro, main body, and conclusion. Introduction lays out main argument and gives an outline of what the reader can expect in the essay. The conclusion brings everything together, acknowledges potential shortcomings of the paper, and gives the reader a sense of what further work might be done to advance the subject matter described in the paper.10.5 to >8.5 ptsProficientEssay contains an intro, main body, and conclusion. The introduction lays out the main argument but gives the reader little idea of what to expect in the essay. The conclusion nicely summarizes the main argument and evidence, but does not move beyond what has already been presented in the paper.8.5 to >6.5 ptsLimitedEssay contains an intro, main body, and conclusion. The introduction gives the reader an idea of what to expect in the paper, but does not effectively lay out the main argument. It may begin with a set of rhetorical questions, or an anecdote that is never fully explained. The conclusion does little more than restate the problematic introduction. Intro and/or conclusion may be too wordy or short.6.5 to >0 ptsPoorEssay has no clear organizational pattern.12.5 pts
This criterion is linked to a Learning OutcomeClarity and Style12.5 to >10.5 ptsExcellentAll sentences are grammatically correct and clearly written. No words are misused or unnecessarily fancy. Technical terms, words from other languages, and words from other historical periods are always explained. All information is accurate and up-to-date. Paper has been spell-checked AND proofread (ideally by you and somebody else), and contains no errors.10.5 to >8.5 ptsProficientAll sentences are grammatically correct and clearly written. An occasional word is misused or unnecessarily fancy. Technical terms, words from other languages, and words from other historical periods are usually, but not always, explained. All information is accurate and up-to-date. Paper has been spell-checked AND proofread, and contains no more than a few minor errors, which do not adversely affect the reader’s ability to understand the essay.8.5 to >6.5 ptsLimitedA few sentences are grammatically incorrect or not clearly written. Several words are misused. Technical terms, words from other languages, and words from other historical periods are rarely explained. Not all information is accurate and up-to-date. Paper has been spell-checked AND proofread, but still contains several errors. Reader’s ability to understand essay may be compromised by these errors.6.5 to >0 ptsPoorPaper is full of grammatical errors and bad writing. Several words are misused. Technical terms, words from other languages, and words from other historical periods are rarely explained. Not all information is accurate and up-to-date. Paper has not been spell-checked or proofread, and contains numerous errors. Reader has a difficult time understanding essay because of errors.12.5 pts
Total Points: 100

Explanation & Answer length: 3 pages1 attachmentsSlide 1 of 1

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Running Head: CONCEPT DEVELOPMENT Concept Development Jason Bartfield HFT 3271 1/28/2020 1 CONCEPT DEVELOPMENT 2 Concept Development People Great businesses that succeed in the midst of competition result from having positive employees. When employees are positive about their tasks, they become more efficient and productivity increases. To have positive employees in my nightclub, I will be required to motivate them to develop good morale. This means that I will start by hiring the right people in the first place. After that, I will train them on how to perform their roles, their effect on customer service, and the value they can add or demise from the business. Other factors that I will look upon include setting high standards and commitment, especially when it comes o customer service. Employees should respect both customers and other

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