Paper instructions

Please respond to 3 of the 5 discussion questions below. Be sure to explain your rationale.

  • How was Gillette initially able to gain a competitive advantage?
  • Was Gillette able to sustain its competitive advantage over time?
  • Why was Dollar Shave Club able to enter the industry?
  • Why did Unilever acquire Dollar Shave Club?
  • What are Gillette’s options for stopping its decline in market share?

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