How Technology Can Impact Every Aspect of Marketing Discussion Questions


1. Discuss how technology can impact every aspect of marketing. Give an example.

2. Explain how companies can avoid undesirable consumer behavior, such as negative word of mouth.

3. To which extent is it crucial that a marketer realizes the types of risk associated with purchase decisions? Why?

4. Choose a certain product sold in Saudi Arabia and discuss the segmentation methods used to segment its market.

5.  Discuss how marketers can determine if a segment is worth pursuing.

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