With the selection of a new Executive Director for Infant Formula Division within Biotech, it is time for to look at how the new division will function within Biotech.  There will be many factors for the Director to consider while planning the future, to include both short and long term plans.  Biotech will need to begin the process of establishing a strategy for the division specifying goals and objectives to follow to succeed early in the project.  However, Biotech needs to understand that nothing is possible without the proper personnel in place to see this strategy to fruition.

Expert Foods Consultants has been retained to continue its partnership with Biotech working on the Infant Formula Division but instead of working with Melanie, will now assist the new Director.  As the team lead, you will be traveling extensively with the new Director to the other major divisions spending time directly with the directors and getting to know their strategies for maintaining a well-oiled group while meeting the mission and vision.

Getting to know Biotech’s leadership teams will be critical as well as doing so will allow the Expert Foods consultants to help with the vetting of potential leaders. The new Infant Formula Director has asked you to help identify the types of leadership qualities the organization will need to have in place to help the new division align with the mission and vision of the organization as well as Melanie’s desire for a more sustainable future by being an environmentally and human friendly company. 

There are several elements that result from the planning stage, one of which is the development of long-term goals.  Long-term goals are set by the owners, leaders or upper management depending on the structure, size or type of organization.  Long-term goals reflect the big-picture goals and objectives are directly related to the purpose and vision that the leaders and owners develop.  In today’s change-dominated business environment long-term goals are set to be accomplished in 2-3 years’ time as opposed to the previous century’s 5-10 years.

Long-term goals are often created through planning and strategizing. The process begins with the vision and mission of the business.  To understand the concepts of vision and mission and role of each in the planning process, you will take the role of the leader and formulate the vision and mission of an organization.

With the addition of a new division and, more importantly, a new product line senior leadership has determined that the current Mission and Vision statements may not be as relevant as they once were.  Max has tasked you as the team lead from Expert Foods Consultants to present a more relevant Mission and Vision statement to reflect Biotech’s growing presence but also its desire to be a leader in sustainability and green products.
Current Company Vision: To help provide everyone with the healthiest life possible in the most natural of ways.

Current Mission: To develop products that are safe, effective, affordable and natural with the customer’s health always their primary goal.

Exercise Instructions:

For this exercise, you will act as the group lead from Expert Foods Consultants, assigned to Biotech’s.  You will put together a preliminary document so your team can review prior to passing along to Biotech.  The preliminary document is a detailed Word document or rft document that presents your ideas and explains your ideas and reasoning that will use the course material to supporting the ideas and reasoning.  You will be using the course material to support your ideas.

Leadership Elements

Write one paragraph for each statement below:

Define leadership and explain the difference between leading and managing. Support the reasoning with the course material.
Explain what leadership styles will best fit with the new director’s style of leadership; a multi-cultural workforce; and the goal of having a sustainable, green, and human friendly product line on the forefront of innovation within the infant formula industry.  Remember, to use the course material to support the ideas and reasoning.  You will not be using external source materials.
Mission and Vision Statements

Construct a more relevant Mission statement and Vision statement to reflect Biotech’s growing presence but also its desire to be a leader in sustainability and green products. 
In a separate paragraph, explain the reasoning for the changes made to the mission statement and vision statement.  Use the course material to support the reason.  Do not use external source material.
How to Set Up the Exercise

Create a Word or Rich Text Format (RTF) document, which requires double spacing. Use Arial, 12-point font.    You will cite within the document and provide a reference list on a separate page.

Provide a title page and a reference list on a separate page. 

Create an introductory paragraph explaining what you had put together so your team has a clear understanding of what you have done and why you have done so.

Third person writing is required.  Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).  If uncertain how to write in the third person, view this link: 
Contractions are not used in business writing, so do not use them.  
Paraphrase and do not use direct quotation marks.  Paraphrase means you do not use more than four consecutive words from a source document.  Instead put a passage from a source document into your own words and attribute the passage to the source document.  Not using direct quotation marks means that there should be no passages with quotation marks and instead the source material is paraphrased as stated above.  Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.   You may not use more than four consecutive words from a source document, as doing so would require direct quotation marks.  Changing words from a passage does not exclude the passage from having quotation marks.   If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.
You are expected to use the case scenarios and weekly course material to develop the analysis and support the reasoning.   There should be a robust use of the course material along with thorough analysis of potential location information.  Material used from a source document must be cited and referenced.  A reference within a reference list cannot exist without an associated in-text citation and vice versa.  
Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.
You may not use books in completing this exercise unless part of the course material.  Also, do not use a dictionary or Wikipedia.
Provide the page or paragraph number in every in-text citation presented.  If the eBook does not have pages, provide the chapter title and topic heading.  If using a video, provide the minutes and second of the cited material.

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