1) Getting the key points of success or failure in the aspects of management, strategy and innovation;

2) Open resources, generalize the specific case to guide other businesses gain useful experiences or lessons

3) Consolidate the targeted theories learned from the lectures, and/or personal experiences to explain, support and prove the key points, lessons learned from the case.

Explanation & Answer length: 3 Pages Case Study1 attachmentsSlide 1 of 1

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A failure of focus: Lessons from Kodak By: Nitin Pangarkar,National University of Singapore Monday, 05 March 2012 17:51 | Once a global icon “You press the button, we do the rest.” So went the advertising slogan coined by Kodak in the late 19th century. It was a motto that opened the door to mass-market consumer photography – a popular culture pioneered by Kodak, but which its recent sorry decline has shown it failed to keep pace with. The habit of button-pressing is of course more popular then ever – see Facebook, Tumblr, Flickr et al. But for Kodak, recently forced to file for bankruptcy protection, the company’s failure to reinvent itself to the instant gratification realities of the digital era meant there was increasingly little of “the rest” for it to do. Founded by inventor and philanthropist George Eastman, Kodak’s little

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