2 attachmentsSlide 1 of 2

  • attachment_1attachment_1
  • attachment_2attachment_2

UNFORMATTED ATTACHMENT PREVIEW

Northeastern University College of Professional Studies Final Project VERSION 2 Putting it all Together For your final project, you will create a narrative that reinforces the relationship between form and meaning. The project: While perusing a magazine, an ad for a medication catches your eye. There’s a photo of a seemingly happy woman picking dandelions with her young daughter. The headline reads, “Last month, little Jane almost lost her mother”. It only takes a few carefully selected words to completely recast that picture’s story. Coming up with compelling advertising requires the intelligent marriage of word and image. If executed properly, it can be very powerful. Steps 1. Using your phone or camera, shoot a photograph of an item that you commonly use. 2. Design THREE print ads showing that product in three different ways: positive, negative and metaphorical. An example: Using a photo of eyeglasses The Positive: a “glowingly positive” ad for the glasses The Negative: an ad that uses the glasses as an example of what not to buy The Metaphorical : uses the glasses as an example of the “focus” you need to make investment choices. Remember the various visual devices that you’ve learned so far to convey a visual message. ● Elements of Art ● Line ● Shape ● Value ● Texture ● Color ● Principles of Organization ● Harmony ● ● ○ Repetition ○ Rhythm ○ Pattern ○ Closure Variety ○ Contrast ○ Elaboration Balance ○ Symmetrical Balance ○ Radial Balance ○ Asymmetrical Balance ● Proportion (Scale) ● Dominance (Emphasis) ● Movement ● Economy (Abstraction) ● Typography, Symbolism, Metaphor 3. Your final project should be created using Adobe InDesign*. Each ad should measure 7″ x 4.583″ (width x height). *You can also use Google slides or something similar if you don’t have access to Adobe. OR, you are welcome to create an actual physical piece and photograph it. 4. Label each one with your name and positive, negative or metaphorical. Submit via Canvas. Due Date 1. You will be presenting your project during our last class, on April 6, 2021 via Zoom. Northeastern University College of Professional Studies Final Project VERSION 2 Putting it all Together For your final project, you will create a narrative that reinforces the relationship between form and meaning. The project: While perusing a magazine, an ad for a medication catches your eye. There’s a photo of a seemingly happy woman picking dandelions with her young daughter. The headline reads, “Last month, little Jane almost lost her mother”. It only takes a few carefully selected words to completely recast that picture’s story. Coming up with compelling advertising requires the intelligent marriage of word and image. If executed properly, it can be very powerful. Steps 1. Using your phone or camera, shoot a photograph of an item that you commonly use. 2. Design THREE print ads showing that product in three different ways: positive, negative and metaphorical. An example: Using a photo of eyeglasses The Positive: a “glowingly positive” ad for the glasses The Negative: an ad that uses the glasses as an example of what not to buy The Metaphorical : uses the glasses as an example of the “focus” you need to make investment choices. Remember the various visual devices that you’ve learned so far to convey a visual message. ● Elements of Art ● Line ● Shape ● Value ● Texture ● Color ● Principles of Organization ● Harmony ● ● ○ Repetition ○ Rhythm ○ Pattern ○ Closure Variety ○ Contrast ○ Elaboration Balance ○ Symmetrical Balance ○ Radial Balance ○ Asymmetrical Balance ● Proportion (Scale) ● Dominance (Emphasis) ● Movement ● Economy (Abstraction) ● Typography, Symbolism, Metaphor 3. Your final project should be created using Adobe InDesign*. Each ad should measure 7″ x 4.583″ (width x height). *You can also use Google slides or something similar if you don’t have access to Adobe. OR, you are welcome to create an actual physical piece and photograph it. 4. Label each one with your name and positive, negative or metaphorical. Submit via Canvas. Due Date 1. You will be presenting your project during our last class, on April 6, 2021 via Zoom.

Do you similar assignment and would want someone to complete it for you? Click on the ORDER NOW option to get instant services at essayloop.com

Do you have a similar assignment and would want someone to complete it for you? Click on the ORDER NOW option to get instant services at essayloop.com. We assure you of a well written and plagiarism free papers delivered within your specified deadline.