Description

You choose a luxury sector of your choice; a brand within that category and propose an event for 2021.
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What am I required to do in these assignments? You need to submit an individual report. You choose a luxury sector of your choice; a brand within that category and propose an event for 2021. Full details and the content of your report is available under the section below titled as “Completing your assignment” Make sure that you submit your report by the deadline in the designated Blackboard link. Completing Your Assignments Individual Report – equivalent to 3000 words (+/- 10%) You will choose a luxury sector of your choice; a brand within that category and propose an event for 2021. This report should use strategic band management theory, present a new proposed future thinking in events for existing customer foucus. This report should analyse the current market in the luxury sector, competition, brand position and current brand equity. Evaluate the importance of the building or revitalising brand loyalty. The event can present a potential new

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