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Case Study Read the Chapter Case Study entitled “ASHLEY STEWART” from Chapter- 17 “Retailing and Omni-channel Marketing” Page:535 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions: Assignment Question(s): 1. Describe Ashley Stewart’s retail strategy using the 6 Ps. 2. Who is Ashley Stewart’s target market? Could/should that target market be expanded? Explain. 3. What are Ashley Stewart’s bases for sustainable competitive advantage? Discuss. Answers 1. Answer2. Answer3. Answer- 534 Section Six VALUE DELIVERY: DESIGNING THE CHANNEL AND SUPPLY CHAIN Quiz Yourself 1. _____ tailor their retail strategies toward very specific market segments by offering deep, yet narrow assortments and sales associate expertise. a. Warehouse clubs b. Full-line discount stores c.

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