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International Strategic Management – Assignment 1 Things to Note When Completing Task 1 • The Assignment 1 briefing slides are intended only as an illustrative example to show: o how data can be compared across 2 countries / cities on a like-for-like basis, using the same sources o how the 2 countries / cities can be scored in terms of their overall attractiveness o so please do not take the example slides literally! Focus • • Remember that while the national macro-environment provides an important wider context for this assignment, you will also need to narrow down to the metropolitan-level o because urban mobility is typically addressed at city level rather than national level, which is why SEAT is considering Manchester or Melbourne to launch the ‘Minimό’ into, rather than the UK or Australia. You must identify those national and metropolitan-
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