REQUIRED FORMAT: This case study will require you to answer 4 questions regarding the M.M Lafleur case study. Questions will be drawn from lecture material on topic #6 and topic #7 in this course. Please use complete sentences, in a paragraph format, to answer all of the case study questions. Your completed case study should be 2-3 pages in length, double spaced, in a standard accepted font (Calibri, Arial, Times New Roman, etc.)  

ASSIGNMENT:

·       Read the M.M. Lafleur case study (link to purchase above)

·       After reading the case study, please answer the following:

1.     Define M.M. Lafleur’s product offering across all three levels of a product (Hint: think core, actual, and augmented product). At what product level do you think M.M Lafleur provides the most value to the customer? Why?

2.     How does M.M. Lafleur segment the market? (Hint: Consider more than just demographic factors!)

3.     Which of the four market targeting strategies is M.M. Lafleur using to target their customers?

4.     What strategies should M.M. Lafleur pursue to grow the company? 

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