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E-Marketing (ECOM301) Digital Marketing Plan Project You work for a company as a digital marketing manager and you’ve been asked to prepare a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2022. Important note: You can choose any company to work with as long as: • It is a local company. • It is a startup that was established in the last (3 – 6) years, 2014 onwards. • It can belong to any industry sector. Requirements Part 2, around (1000) words. (Refer to the Textbook Chapters 4, 5 & 6) 1. Devise a digital marketing strategy for your campaign. (refer to figure 4.5, page 147 or ch4, slide 9) a. Where are you now? (situation analysis) b. Where do you want to be? (business objectives) c. How are you going to get there? (strategy) d. How exactly do you get there?
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