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The assignment should not contain any contents including references cited from websites like www.ukessays.comwww.studymode.comwww.slideshare.netwww.scribd.com

Students can refer Wikipedia as a source of information, but the references cited in Wikipedia must be mentioned. 

ALL REFERENCES MUST BE PROVIDED USING HARVARD REFERENCE SYSTEM

Learning Outcome 1: Analyse the changing   business environment (s) globally and how they pose challenges to marketing   management functions in organisations.

PC 1.1: Critically discuss the local, national, and        regional marketing approaches used by the organisation

PC        1.2: Research        possible international market entry methods and evaluate the benefits of        each in relation to the organisation

PC 1.3 Critically evaluate the influence the        changing business environment on the marketing management functions of        the organisation

Learning Outcome 2: Develop marketing strategies with application of   appropriate marketing models, tools, and techniques.

PC 2.1: Critically discuss how the selection for        international market will be made using marketing theories and        principles.

PC 2.2: Apply tools and techniques to inform entry        methods into international market.

PC 2.3: Develop on entry criteria for the international        market for the organisation.

Learning Outcome 3: Evaluate the processes involved in brand   management and how they influence consumer behaviour.

  • PC 3.1: Critically discuss the principle theories of        brand management in relation to the consumer decision process and apply        to the organization you are working with.

PC 3.2: Analyse the psychological and sociological        factors influencing consumer behaviour and decision making.

PC 3.3: Formulate a strategy, based on your research,        for the organisation’s product brand management in the international        marketplace.

Learning Outcome 4: Decide how to launch new products/services in a   dynamic global marketplace.

PC 4.1: Critically evaluate the strengths and        weaknesses of the organisation’s new product development process.

PC 4.2: Make recommendations for a marketing strategy        that will expand the business in the international market.

PC 4.3: Create an        international marketing plan for the launch of a new product/service.

  • Assignment Brief: You can choose any organisation that you have sufficient first-hand knowledge of, preferably where you are working currently or have worked in the past, or an example organization that you have chosen for the purposes of this assignment. This may be a family business, a multi-national organisation, a college or university, or any other organization that lends itself to discussion and analysis.

 You are expected to prepare a MARKETING PLAN that includes your organization’s launch of new products/services as part of the international expansion plan.

  • The Marketing Plan should contain the following:

Executive Summary: You should summarise      your entire case study briefly (no more than one page of A4 paper). This      should outline the key messages and be prepared in a format that would be      suitable for presentation to the senior management team of the example      organization. 

Introduction: You should      introduce your organization of choice, giving details about its size, its      product offering including any branding, and the market(s) in which it      currently operates. You will also critically discuss the local,      national, and regional context of marketing approaches employed by your      chosen organization.  

Situational Analysis:      Conduct a SWOT and PESTLE Analysis      and the outputs of this analysis will be used to synthesize ideas and      develop the entry criteria strategies you wish to adopt for the      international market of your chosen organization. 

Entry Strategies: You      must identify at least two possible international entry methods that can      be used by your organization. You should evaluate the benefits of each      method to the organisation in terms of indicators such as forecasted      market share, targeted market segment or possible mergers or acquisition. You      must then critically evaluate the influence of the changing business      environment on the marketing priorities and marketing management functions      of the organisation. 

New      Product Development: Assess      and evaluate at least 3 strengths and at least 3 weaknesses of the new      product development process in your chosen organization and devise an      international marketing strategy using Ansoff Matrix that will help expand      the business in the international marketplace. You should then include timescales,      budget analysis and audit mechanisms for completion and the area of the      business responsible for the action. 

Brand      Management: Critically discuss Keller’s      brand equity model and apply to your organisation’s products. Thereafter,      conduct research into at least two psychological and sociological factors      influencing consumer decision making and develop a branding strategy based      on your research and data analysis. The strategy should propose forecasted      responses and the conversion rate of prospective consumers. 

Recommendations and Conclusion: Finally, summarise and discuss all the acquired findings and analysis and provide a conclusion. Communicate the recommendations for adequate marketing strategy for the chosen organization to expand the business in the global market. 1 attachmentsSlide 1 of 1

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GENERAL GUIDELINES (Please read the instructions carefully) 1. The assignment should not contain any contents including references cited from websites like www.ukessays.com, www.studymode.com, www.slideshare.net, www.scribd.com. 2. Students can refer Wikipedia as a source of information, but the references cited in Wikipedia must be mentioned. Assignment International Marketing Management Learning Outcome 1: Analyse the changing business environment (s) globally and how they pose challenges to marketing management functions in organisations. ▪ ▪ ▪ PC 1.1: Critically discuss the local, national, and regional marketing approaches used by the organisation PC 1.2: Research possible international market entry methods and evaluate the benefits of each in relation to the organisation PC 1.3 Critically evaluate the influence the changing

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