Description

  • For the company Bayer needs to cover the below points should be in a word format. APA formatting is required along with a cover page and a resource page which is not included in the final page count.

    The paper should be approximately 10-12 pages
    for reference, I am adding different company document
  • Cover Page
  • Table of Contents
  • Company Overview/Executive Summary
  • New Product or Redefined Product Summary (why is this important to introduce now? How does it support the mission, vision, and core values?
  • Competitor Analysis and Identifiable Gaps
  • Target Market Determination
  • The use of e-commerce and social media
  • The marketing mix
  • The promotional mix
  • Consumer buying behavior
  • The impact of the pandemic on the company‚Äôs approach to sales and marketing
  • Product Lifecycle including the graph
  • Measurements of success, metrics
  • Summary
  • Resource Page

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RUNNING HEAD: MCDONALDS 1 McDonald’s Corporation Ravi Teja Jinna New England College 08/09/2020 MCDONALDS 2 Contents Company Summary …………………………………………………………………………………………………………………… 3 Mission, Vision and Core Values ………………………………………………………………………………………………… 3 SWOT Analysis

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