Description

Your report will consist of a future marketing strategy for the gaming organisation( Blizzard Entertainment) Expected content will address what the business is currently doing, what is happening in its environment, and what the organisation should do following that. The structure of the report should be as follows:

Cover page

Table of contents

Executive summary (indicating what the document is about, how it’s organized, and what the main points are)

  • Business purpose or mission (should include an overview of the company)
  • Portfolio analysis
  • Market analysis (must include a SWOT analysis)
  • Recommended core strategy
  • Recommended competitive positioning development
  • Recommended marketing mix
  • Conclusion
  • References

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