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Assignment 2: The Customer Journey (100 Marks) Learning Outcomes • Design a customer journey map Learning Objectives • Categorize buyers and discuss their characteristics • Discuss the different types of buyer needs • Define the buyer persona • Explore the concept of brand ambassadors and advocates • Explain how to assess customer satisfaction • Evaluate appropriate methods of engaging advocates • Develop the journey map • Determine touchpoints • Evaluate effectiveness of delivering on each touchpoint Academic Honesty • Ensure you are aware of the College policies on Academic Honesty and also Plagiarism. Academic dishonesty and plagiarism are taken very seriously at the College even if the dishonesty or plagiarism is unintentional. Please also know that taking credit for work you did not contribute to as it is also considered Academi

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