Creating a PR strategic plan proposal. You have been asked to create a proposal for the brand below.

  • Brand chosen: Mountain Dew

In this proposal, collect and analyze the information about the company you select and it’s current PR efforts through SWOT analysis and situational analysis, and propose a new idea for the company to implement. Note the key audiences, messages, strategies, and tactics you want to share. Your writing assignment MUST include the following sections:

  • Situational analysis (include core problem statement in this section)
  • SWOT analysis (include all five components on pg. 164)
  • Proposal (include a new idea, audiences to reach, message to send, strategies, and tactics)

REMINDER: Write in paragraphs. Do not use bulleted lists.

Explanation & Answer length: 500 words

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