Margins & Sales Volume
Different industries have varied benchmarks for margins. For example, in restaurants alcohol margins are usually much higher than food margins. In other industries, margins are affected by seasonal demand.
Industry Research and Application
Research your product/service’s industry with regard to mark-ups and contribution margins.
Describe the industry (PETFOOD)
Discuss the margins and markups on goods or services
Discuss other economic factors that affect the mark-ups
What marketing techniques can companies use to support the pricing schemes that support their margins?
Use research from quality graduate-level resources and at least two articles from full-text databases like (Academic Search Complete, Business Source Complete and/or Proquest Central). Stay away from consultant sites on the internet.
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