Description

part 1

Complete the assignment posted by your instructor.  Write at least 250 words

Why might business customers generally be considered more rational in their purchasing behavior than consumers?

Give an example of a business-to-business purchase that could be a 1. new-task, 2. modified rebuy, or 3. straight rebuy.

  1. If you were to have any aspect of your business focused on selling to other businesses (or if you already are planning to) – how does the decision making process differ for businesses, vs. consumer
  2. part2
  3. Complete the assignment posted by your instructor.  Write at least 250 words

You may either submit it as a Word Document or as a Powerpoint slide. You will be summarizing digital media/social marketing into a slide as part of the final assignment.

1. Discuss the types of digital media you will focus on in your company marketing plan – be specific (My company is LULU LEMON clothing brand)

2. Explain why these are most effective for your product/service/target

3. Explain how you will measure success on each of these platformsvvvvv

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