3. Describe Carlsberg A/S’ international corporate-level strategy. Employ available options to suggest future positioning for the company.
The corporate level strategy employed by Carlsberg is that of diversifying their businesses in different countries. The business headquarters of Carlsberg is in Denmark while it has branches in Malaysia, Russia, and China. In order to adapt to the environment that it operates in, Carlsberg has employed the Corporate Strategy of allowing the corporate leaders to use their technique of operation (Tandfonline.com, 2014). This has made it possible for the local managers to blend easily with the existing corporate behavior patterns of the given countries of operation. The future positioning of the company will be global and as it adapts to different cultures.
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