Retailing is critical in the distribution of goods and services to consumers. In the 21st century, there have been dynamic steps in the retail industry where big companies have grown. With the growing increase in competition, different retail companies use different techniques to have a huge market share. Walmart, for instance, uses the technique of improving the consumer satisfaction which has, in turn, put it ahead of other retail companies (Kraft & Mantrala, 2010). Further, retail businesses work on understanding the needs of the retail customers, and how to use technology in marketing.

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