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ECOM 322: Social Media Marketing 2nd Semester/2020-2021 Project Assignment In this project, you will work individually to provide social media consulting. You own a Social Media consulting company, and your company has been selected to work with a new Saudi organization (business or non-profit) of your choice (select a business of any industry). And they are planning to market and present their products or services on social media such as Instagram, Twitter, Snapchat, Foursquare, Facebook, YouTube and Blog…. etc. The goal is to assess where the business is, in terms of their social media use and activities, while providing a sense of what you [As social media marketer] could do for them to develop their Social Media Marketing Plan [SMMP]. Within the SMMP, the student should decide what social media platform should be used, setting social
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