Description

Hello,

I’m looking for someone who can create comprehensive marketing plans in the context of strategic brand planning and product lifecycle management. The organization that I want this done for is “Starbucks” and this for Marketing Strategy class at a graduate level.
I’ve already started on the project and here is my plan for Starbucks.

Starbucks Corporation is an American coffee company and coffeehouse chain. The company was founded in Seattle, Washington, in 1971 by Jerry Baldwin, Gordon Bowker, and Zev Siegl (Farley, 2020). Starbucks is the largest coffeehouse company globally, with 32,660 stores across the globe (Farley, 2020). Starbucks specializes in selling drip-brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Starbucks’ primary objective is to become the world’s most recognized and respected brand (Farley, 2020). My marketing plan will signify how Starbucks can increase its customer loyalty by 10%, increase quality experience and market share while maintaining its competitive edge in the industry it operates in.

Reference: Farley. (2020, March 9). How Starbucks makes money: Most revenue comes from Americas, beverages. Retrieved from https://www.investopedia.com/articles/markets/0213…

I’ve also attached a compy of the rubic and a describtion of the project. Looking forward to hearing you .
Thanks!

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Marketing Plan Presentation Rubric Student Name : Communication and Organization Possible Pts. Situational Analysis Possible Pts. Marketing StrategySegmentation, Targeting and Positioning Possible Pts. Marketing StrategyObjectives Possible Pts. Marketing StrategyMarketing Mix Possible Pts. Marketing Strategy Research Possible Pts. Contingency Planning Outstanding Exceptionally clear organization. Excellent use of visual tools, good enthusiasm and energy, excellent use of public speaking techniques. Slides have one theme or idea and are easy to read. Competent Generally clear organization. Good use of visual tools, shows enthusiasm and energy, fairly effective use of public speaking techniques. Slides have one theme or idea and are easy to read. Developing Presentation is difficult to follow. Speaker is not adequately prepared or

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