Case Study

Read the Chapter Case Study entitled “ASHLEY STEWART” from Chapter- 17 “Retailing and Omni-channel Marketing” Page:535 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:

Assignment Question(s):

  • Describe Ashley Stewart’s retail strategy using the 6 Ps. (2 Marks)
  • Who is Ashley Stewart’s target market? Could/should that target market be expanded? Explain. (1.5 Marks)
  • What are Ashley Stewart’s bases for sustainable competitive advantage? Discuss. (1.5 Marks)

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