Paper instructions

Strategic Analysis Efficacy of Strategy Measures Used by Companies Discussion

Refer to the attached analysis of J.C. Penney.

J.C. Penney was acquired by Simon Property Group in late 2020.

The Strategies indicated in the analysis include: strategic alliance, differentiation, cost leadership and defensive strategy. Specifically address their application with J.C. Penney. For example, what strategies has Simon Property Group decided to implement? Address Simon Property Group and Brookfield Asset Management’s strategic partnership with Authentic Brand Group. Any impact of the non-renewal of Sephora’s contract by 2023?

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