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CONTEMPORARY STRATEGY ANALYSIS tenth edition Robert M. Grant John Wiley & Sons Ltd., 2019 Chapter 9 Technology-based Industries and the Management of Innovation 1 Technology-based Industries and the Management of Innovation OUTLINE • Competitive Advantage in Technology-intensive Industries • Strategies to Exploit Innovation: How and When to Enter • Standards, Platforms, and Network Externalities • Platform-based Markets • Implementing Technology Strategies: Internal and External Sources of Innovation • Implementing Technology Strategies: Creating the Conditions for Innovation Copyright © 2019 John Wiley & Sons, Inc. COMPETITIVE ADVANTAGE IN TECHNOLOGY-INTENSIVE INDUSTRIES The Development of Technology: from Knowledge Generation to Diffusion IMITATION Supply side Basic Knowledge Invention Innovation Diffusion Demand side ADOPTION

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