Paper instructions

Strategic Planning Delta Air Lines SWOT Analysis Retaining Competitiveness Essay

Write a modified SWOT analysis that includes the following:

  • An introduction with a detailed description of Delta Air Lines.
  • A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
  • An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage. Examples may include:
    • Financial, physical, or human resources
    • Access to natural resources, trademarks, patents, or copyrights
    • Current processes (employee programs or software systems)
  • An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage. Examples may include:
    • Market trends (new products or technology advancements)
    • Economic trends (local and/or global)
    • Demographics
    • Regulations (political, environmental, or economic)
  • Additional areas to address:
    • Financials and Brand as Major strengths
    • Emerging issues regarding AIRBUS 220s aircrafts as risks/weakness
    • Opportunity with millennials?
  • A conclusion with an evaluation of how the company has retained its competitive advantage

Cite your references.

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