Question Description

These are the instructions for this assignment.
Module: “Strategy Management”

The total marks for this assignment is 30.

Please note that this report will focus on business-level strategy.


1. Conduct strategic analyses for the Woolworths Supermarkets, a division of Woolworths Group (Corporation) which is a publicly listed company (https://www.woolworthsgroup.com.au/page/about-us/our-brands/supermarkets/ (Links to an external site.)), for this assignment. The focus of this assignment will be on its Australian supermarkets business (the organisation hereafter for short). You are advised to conduct research such as Internet searching for industry and media reports, and browsing the website and annual reports of Woolworths (https://www.woolworthsgroup.com.au/page/investors/ (Links to an external site.)) and other relevant organisations.

2. Please read up on “Assignment 1 explanations” file.
Instructions regarding this assignment is inside.

3. There are 3 parts to this assignment:

3.1 – Describe briefly the background information (strategic context) of the organization (Woolworths). This information should be brief and relevant to the discussion of your assignment and thus may include ownership, history, size, business scope, major products/services, and major markets, and financial performance of the organization selected.

Rubrics for this part: refer to Rubrics pic 1

3.2 Conduct a macro-environment analysis (focusing on Australia only in this assignment) for the entire industry within which the organization operates.

For this part please open: “Module 2 Steps in a macro env analysis” in Reading for Assignment 1 file.
[Instructions for this part is inside]

– Please open “L2 The environment (BUSNM3200)” under [reading for assignment 1 -> lecture notes] for reference
– Please open ” Macroenvironment analysis for the Australian wine ind ” for an example
Have to use PESTLE (Political, Economic, Social/Culture, Technological, Ecological, Legal)

Rubrics for this part: refer to Rubrics pic 3

3.3 – Undertake an industry (competitive) analysis using Porter’s 5-forces model. You are required to pay attention to the purpose of this analysis, the inter-connectedness of different aspects of the competitive forces, the links between the competitive forces and macro-environment, and their overall impact on the industry and the organization selected in terms of main driving forces in the competitive environment.

– Please open “L2 The environment (BUSNM3200)” under [reading for assignment 1 -> lecture notes] for reference

Have to use the Porter 5 Force (The threat of entry, The threat of Substitutes, The bargaining power of buyers, The bargaining power of Suppliers, The extent of rivalry between competitors)

3.4 Rubrics on the overall presentation: refer to Rubrics pic 4

4. Content page is needed.

5. Main focus in on Woolworths Supermarkets, a division of Woolworths Group (Corporation)

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