Cengage Learning is a leading provider of customized learning solutions with office locations around the globe, including Singapore, the United Kingdom, Australia, Mexico, Brazil, and Japan. Locate your local office at www.cengage.com/global Cengage Learning products are represented in Canada by Nelson Education, Ltd. To learn more about Cengage Learning Solutions, visit www.cengage.com Purchase any of our products at your local college store or at our preferred online store www.cengagebrain.com Printed in the United States of America Print Number: 01 Print Year: 2014 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Essentials of Business Communication Dr. Mary Ellen Guffey Emerita Professor of Business Los Angeles Pierce College m.e.guffey@cox.net 10E Dr. Dana Loewy Business Communication Program California State University, Fullerton dloewy@fullerton.edu The Tenth Edition of Essentials of Business Communication brings you a four-in-one learning package including (a) an authoritative textbook, (b) a convenient workbook, (c) a selfteaching grammar/mechanics handbook, and (d) a comprehensive student website at www.cengagebrain.com. In preparing this Tenth Anniversary edition, your authors examined every topic and added new coverage to prepare you for success in today’s thoroughly networked and hyperconnected digital-age workplace. Here are a few of the major features: Photographer: Barbara D’Allessandro Dear Business Communication Student: ▪▪ Workplace relevance. This edition continues to stress the practical and immediate importance of this course to your career success. Dana Loewy and Mary Ellen Guffey ▪▪ Communication technologies. You’ll find integrated coverage of cutting-edge digital technologies and mobile devices, emphasizing best practices for e-mail, texting, instant messaging, blogging, wikis, and social media. ▪▪ Job search and interviewing coverage. The Tenth Edition covers the latest trends and tips in preparing résumés and successful employment interviewing. ▪▪ Premier website at www.cengagebrain.com. All students with new books have access to chapter review quizzes, PowerPoint slides, flashcards, and a wide assortment of learning resources. ▪▪ Grammar and writing improvement exercises. One of the best ways to improve your writing skills is to revise poorly written messages. This edition provides many new grammar/mechanics and writing assignments to help you hone your skills. ▪▪ Writing plans. Clear, step-by-step writing plans structure the writing process so that you can get started quickly and stay focused on the writing experience. The many examples and model documents in Essentials of Business Communication, 10e, including winning résumés and cover letters, have made this book a favorite to keep as an on-the-job reference. We wish you well in your studies! Cordially, Mary Ellen Guffey & Dana Loewy Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. E s s e n t i a l s o f B u s i n e s s C o m m u n i c a t i o n , 1 0 e Digital Resources with Guffey/Loewy © nopporn/Shutterstock.com Mastering workplace communication is now easier than ever. Access numerous, robust study resources that complement your textbook at cengagebrain.com, and improve your business communication grade. iv Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. E s s e n t i a l s o f B u s i n e s s C o m m u n i c a t i o n , 1 0 e Access these resources to improve your grade: CHAPTER REVIEW QUIZZES Quizzing capabilities allow you to brush up on important chapter concepts throughout the course or just prior to exams. Each quiz question includes feedback that further improves your understanding of important topics. POWERPOINT REVIEWS PowerPoint slides review important concepts from each chapter and help you comprehend and retain these concepts as you prepare for exams or internalize your learning. DOWNLOADABLE DOCUMENTS Avoid having to do the extra work rekeying documents by downloading them from the premium website. Or use these documents for additional practice, beyond instructor requirements. PERSONAL LANGUAGE TRAINER Personal Language Trainer is a comprehensive learning resource that ensures mastery of the grammar/ mechanics required in the business communication course. Take a diagnostic quiz to assess your current knowledge base. Complete warmup activities and exercises to brush up on problem areas. Then test your knowledge with a comprehensive test that helps you track your progress. FLASHCARDS Improve your vocabulary and understanding of business communication terminology by using these interactive, online study aids. WRITING RESOURCES This handy resource includes references to links and online writing resources to help you more easily complete writing assignments. Specifically, access Online Writing Labs, MLA and APA formats, and other valuable writing resources. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. v Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 5 REASONS to buy your textbooks and course materials at 1 SAVINGS: Prices up to 65% off, daily coupons, and free shipping on orders over $25 CHOICE: 2 Multiple format options including textbook, eBook and eChapter rentals 3 Anytime, anywhere access of eBooks or eChapters via mobile devices 4 5 CONVENIENCE: SERVICE: Free eBook access while your text ships, and instant access to online homework products STUDY TOOLS: Free study tools* for your text, plus writing, research, career and job search resources * availability varies Find your course materials and start saving at: www.cengagebrain.com Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Brief Contents Unit 1 Business Communication in the Digital Age 1 1 Communicating in the Digital-Age Workplace 2 Unit 2 The Business Writing Process in the Digital Age 350 2 Planning Business Messages 36 3 Organizing and Drafting Business Messages 63 4 Revising Business Messages 90 Unit 3 Workplace Communication 5 6 7 8 Unit 4 119 0 Short Workplace Messages and Digital Media 120 Positive Messages 156 Negative Messages 192 Persuasive Messages 226 Business Reports 263 0 9 Informal Reports 264 10 Proposals and Formal Reports 299 Unit 5 Professionalism, Teamwork, Meetings, and Speaking Skills 351 11 Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings 352 12 Business Presentations 389 Unit 6 Employment Communication 425 13 The Job Search and Résumés in the Digital Age 426 14 Interviewing and Following Up 474 Appendixes A Correction Symbols and Proofreading Marks B Document Format Guide A-4 C Documentation Formats A-13 A-1 End Matter Grammar/Mechanics Handbook GM-1 Key to Grammar/Mechanics Checkups Index I-1 K-1 Brief Contents Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Edit

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