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Assignment 2- Marketing Strategy Due by November 28, 2021 Student Name: Fall 2021 Please use the below headings and format to complete a 4-5-page report on the First Principles of Marketing (150 points) Marketing Principle #1: All Customers Differ- Managing Customer Heterogeneity Marketing Principles #2: All Customers Change- Managing Customer Dynamics Marketing Principles #3- Managing Brand-based Sustainable Competitive Advantage Marketing Principle #4: All Resources Are Limited- Managing Resource Trade-offs For each First Principle, include the following: Part I. Background on a company from the Forbes 2020 list of the World’s Most Valuable Brands ( You may choose any company from the list (2.5 points). Part II- A detailed explanation of the First

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