Can you help me understand this Marketing question?
Step 2: Discuss Data Analytics and Complete Google Analytics Tutorial
While you are about to continue attending meetings and participating in discussions in Week 6, Ying sends out the following email to you and the team.
INBOX: 1 New Message
Subject: Digital Marketing Follow-Up for CompanyOne
From: Ying Bao, Associate Consultant, MCS
To: You and Team
Great work on the first two topic discussions at last week’s meetings. I can tell we’re heading in the right direction. To keep the momentum going, I’d like you to complete two more group discussions at our meetings scheduled for this week. You can review these discussion topics in the attachment below. It is required that you respond to both of these topics as well.
As you discuss these topics, be sure you understand the following concepts related to data analytics:
- working with data
- tracking and collecting data
- key elements of web analytics
- segmentation in web analytics
Also for this week, please complete the excellent Google Analytics for beginners tutorial that is available free online. I’m providing step-by-step access instructions for the tutorial in the attachments below (see How to Access Google Analytics for Beginners Tutorial).
To get some hands-on practice from what you learned in the tutorial, activate the Google Analytics demo account when you are done.
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