Description

2.1 What are the five kinds of audiences? 

2.2 What are ways to analyze your audience? 

2.3 What are three ways to adapt your message to your

audience? 

3.4 What other cultures are you most likely to work with? How could you learn about those cultures? 

3.6 Suppose you have an audience that is sexist, racist, or prej- udiced in some other way. To what extent, if any, should you adapt to this aspect of your audience? 

3.7 It’s sexist to always put the male pronoun first in pronoun pairs (e.g., he/she rather than she/he or s/he). Why do the authors of this book recommend that method? Which method do you prefer? 

Here is the references you will use………..  LOCKER (2017). Business Communication: Building Critical Skills (6th Edition). McGraw-Hill Higher Education (US). https://yuzu.vitalsource.com/books/0077637208

The description should contain also -a description of how the text elements and the visuals [ads, pictures, videos] are connected, if at all. (FORMAT/ARRANGEMENT) -an explanation of language and/or visual images as language, and explain whether the style is appropriate, do they use correct language? Does it utilize slang and/or inside references, for people who already know the product/site/images, etc, c. Spend some time presenting the NARRATIVE Paradigm Explain why you choose it, and what are you expecting to demonstrate, [whether this is appropriate or whether it is not]. Remember to respond to the following questions re Fisher’s Narrative Paradigm Method in the paper: How is the artifact coherent or suggesting fidelity in relation to its audience? And more importantly, in relation to its audience’s beliefs or attitudes? Can they change for better or worse, and how? What is the moral overall argument that is presented by telling the story (as narrative through the lyrics or through the political ad/commentary)? How powerful is the narrative vs. others? How believable is it and for whom? PLEASE CHECK FIDELITY AND COHERENCE (HERE IS THE INFO POSTED ON FIDELITY ON THE PPT) Narrative fidelity is the degree to which a story fits into the observer’s experience with other accounts. How the experience of a story rings true with past stories they know to be true in their lives. Stories with fidelity may influence their beliefs and values. Fisher set five criteria that affect a story’s narrative fidelity. 1. The first of the requirements are the values which are embedded in the story. 2. The second of the elements is the connection between the story and the espoused value. 3. Third element is whether possible outcomes can make people believe and therefore join the values presented in the argument. 4. Refers to the consistency of the narrative’s values with the observer’s (audience) values 5. And lastly the extent to which the story’s values represent the highest values possible in human experience. (Wikipedia, edited) D. show with EXAMPLES from the text how this method assists with justifying whether this artifact works or not for the audience. Feel free to cite! Your overall opinion whether this is a rhetorically good or rhetorically poor artifact, in terms of its ability to influence people in their values/beliefs/interests. Good Luck! Again, you need to add the public text/political commentary as a separate document or citation with explanation of sources, and you are encouraged to cite from the text. Choose a text that is important to you! Please make sure you cite correctly the sources.

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