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We all make mistakes and during these periods we will need to apologize to those we have wronged. Write an apology for the following scenarios: 1. You received an email which you over looked for 2 weeks. 2. A manager accuses an employee of theft and later finds the merchandise he accused the employee of taking. 3. A clerk credits the wrong account and this leads to the wrongful cancellation of a customers insurance.

Hello, Here are some examples……..Answer 1:It is being notified to the sender of the e-mail that I had received the e-mail in my inbox two weeks earlier and since I was busy with certain other assignment, I overlooked the e-mail. I accept that the fault was from my end and I regret that I had not replied to the mail. I would apologize for my mistake and would like to ascertain that such mistake would not happen in the future course of time.Answer 2:I feel extremely ashamed of my act of accusing you of theft. The merchandise for which I have accused you of the theft was found by me. I feel extreme regret for my act and would like to apologize to you. I would like to ascertain that I would not accuse anybody in the future without appropriate evidence. I hope that our relationship would not get hampered and we would collaborate with each other as we were before the happening of mistake from my side.Answer 3:I would like to apologize for my mistake of crediting the wrong account that led to the wrong cancellation of the customer’s insurance. I would like to ensure that I would correct my mistake and would analyze the customer’s insurance that was wrongly cancelled by me and if the insurance is found to be appropriate, I would approve the same. I would also settle the mistake of crediti or explanation is cursory or illogical 4 Evaluation: Improved Meets “Proficient” criteria, and makes a cogent defense of potential improvements Explains potential ways that any errors or issues in the presentation could be improved and justifies response Evaluation: Four-Step Public Relations Process Explains how the completed presentation benefited from the four-step public relations process Explains how the completed presentation benefited from the four-step public relations process, but explanation is cursory or illogical Does not explain how the completed presentation benefited from the four-step public relations process 4 Explains how the four-step public relations process could be used to plan for personal, professional, or academic experiences in the future, and supports with examples Explains how the four-step public relations process could be used to plan for personal, professional, or academic experiences in the future, but explanation is cursory or illogical Does not explain how the fourstep public relations process could be used to plan for personal, professional, or academic experiences in the future 4 Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 4 Meets “Proficient” criteria, and response makes cogent connections regarding the benefits of the individual steps of the four-step process and the process as a whole Evaluation: Personal, Meets “Proficient” criteria and Professional, or provides cogent examples Academic Experiences regarding the personal, professional, or academic applications of the four-step public relations process Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format Total 6 100% Evolution in Retail The Birth of Public Relations • Edward Bernays used “mass psychology” concept to sell cigarettes and soaps in 1915 , he also hosted ”over acts” to which he referred them to subconscious feelings. • A tobacco company called lucky strike then hired him in 1928 to assist with the ideology of women smoking in public, which helped expand their market. • In the 1940’s President Franklin D. Roosevelt created a group that he called ”top men” to begin propaganda campaigns, which is essentially now modern PR. Emails, PCs, and Smartphones • Prior to all the advanced technologies, we had the invention of a fax machine. This was created in the 1980’s and was considered ”today’s fastest-growing area of office automation and business communication”. • 1991 was the birth of the world wide web, shortly after came Microsoft Hotmail that birthed emails. PR practitioners could send and receive information within seconds. • This began the era of instant communication Rise of Social Media and 24Hour News Channels • PR practitioners used to wait 24 hours to receive their news. In the 90s, the 24-hour news channels had made their way. By 2010, it was hard for PR professionals to keep up and therapists began treating them for FOMO (fear of missing out) syndrome. • 1997 was the year the first social media site was founded, Sixdegrees.com. However, it was in the year 2000s that we saw traction in the social media world. • 2005 Facebook was created. • 2007 the hashtag was created. This changed the twitter phenomena and has impacted our PR industry tremendously. This gave everyone the opportunity to bring awareness to almost anything. • 2010 Instagram was born. • 2011 the disappearing act by Snapchat. • 2016 the social media fake new crisis began • 2016 TikTok was created , but growth was seen later in 2017-2020 PR in the Retail World • In the early 1900s, if consumers needed goods they had to shop at local markets. • By the mid 1900’s we started seeing advertisements and propaganda in press releases to persuade your thought process about certain topics and merchandise. (cigarettes in slide 2) • The late 1900s and early 2000s is where we see the most growth and evolution in PR. The start of our new world in technologies, constant news, TV/ Radio commercials, and the internet. • Now, in 2020, anyone can sell, promote, and purchase anything with the touch of their finger-tips on multiple free platforms.

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